Double or Twin Room
- 1 King-size bed
- Shower
- Coffee machine
- Heating
- Air conditioning
Hotel · Madrid · Community of Madrid
Icon Embassy
A modern 4-star stay on Serrano Street, in Madrid's upscale shopping district.
- Dining rated 10/10 by guests
- Free Wi-Fi in all rooms
- Pets welcome
8.5
Great
1550 reviews
Booking.com 8.5 · 1550 reviews
About
Icon Embassy
Icon Embassy occupies a prime spot on Serrano, 46, in Madrid's upscale Salamanca district — a short walk from designer boutiques and some of the city's best restaurants. The hotel is a 25-minute walk from Puerta del Sol and close to the Serrano metro station, making it easy to explore the capital.
Inside, the vibe is contemporary and boutique, with a focus on comfort. Rooms come with air conditioning, soundproofing, and flat-screen TVs; some include terraces or balconies. Guests can start the day with an in-room breakfast, unwind at the snack bar, and make use of the business centre.
- No smoking on site
- Wi-Fi
- Parking
- Safe deposit box
- 24-hour reception
- Pets allowed
In brief
What works, what to weigh
+
Strengths
4 reasons to book- Outstanding dining — Guests consistently praise the food, with the restaurant earning a perfect 10/10 rating.
- Prime shopping location — On Serrano Street in the heart of Salamanca, steps from luxury boutiques and the metro.
- Free, reliable Wi-Fi — Complimentary in-room internet with no extra charges — a detail many guests appreciated.
- Pets welcome — You can bring your furry friends along — pet amenities are provided.
–
Worth weighing
3 to weigh- Price for the class — At £676 per night, some guests felt the value was not exceptional, with 'Price and service' rated 7/10.
- Check-in window — Check-in is only from 14:00 to 23:59 — late arrivals after midnight will need to plan accordingly.
- Parking costs extra — Public parking is nearby, but it is not free or on-site — you'll need to pay separately.
01 — Rooms
Rooms & rates
High season: summer dates usually book out a few weeks ahead.
Deluxe Double Room Terrace
- 1 Double bed
- Shower
- Coffee machine
- Heating
- Balcony
Triple Room
- 1 King-size bed
- Shower
- Coffee machine
- Heating
- Air conditioning
Quadruple Room
- 1 Double bed
- Shower
- Heating
- Air conditioning
Superior Double Room
- 1 King-size bed
- Shower
- Coffee machine
- Heating
- Air conditioning
Single Room
- 1 Single bed
- Shower
- Heating
- Air conditioning
02 — Amenities
Services & amenities
Everything included at this stay — the facilities and essentials, at a glance.
General
- No smoking on site
- Wi-Fi
- Parking
- Safe deposit box
- 24-hour reception
- Lift
- Security
- Smoke detectors
- Key card access
Services
- Room service
- Housekeeping
- Car hire
- Dry cleaning
- Tours/Ticket assistance
- Welcome drink
- Luggage storage
- Business centre
- Meeting/ Banquet facilities
- Fax/Photocopying
Food & Drink
- Restaurant
- Snack bar
- In-room breakfast
- Coffee shop
- Tea and coffee facilities
- Electric kettle
- Mini-bar
Room Comfort
- Air conditioning
- Heating
- Soundproofed rooms
- Terrace
- Ironing facilities
- Free toiletries
- Flat-screen TV
- AM/FM alarm clock
- Parquet floor
Accessibility & Family
- Rooms/ Facilities for disabled
- Cots
Pet-Friendly
- Pets allowed
- Pet amenities available
Photos
Gallery
03 — Reviews
What guests say
Recent verified reviews from guests who stayed here.
Guest-rated 8.5/10 from 1,550 reviews
Booking.com · 8.5 · 1550 reviews
8.5Verified guest“I loved staying at this bright and beautiful hotel. My twin room was very comfortable, with a good bathroom, safe, mini-bar, and heating. The staff were kind and always available. The location is super central, right by Salamanca's shops and restaurants.”
8.5Verified guest“Public parking was available nearby. The twin room with a balcony had everything we needed.”
8.5Verified guest“Great location, and the room was just right for our family of four — kids aged 10 and 12 — and the staff were nice.”
8.5Verified guest“The hotel was quiet and well located. The kids were thrilled to get a soft toy as a welcome gift at breakfast on the first morning.”
8.5Verified guest“We had a pleasant stay at this trendy boutique hotel. The staff were helpful with directions. The best part was the food. Serrano metro is a 10-minute walk away.”
8.5Verified guest“Excellent location for shopping, very close to the metro.”
04 — Location
Getting around Madrid
The property sits in Madrid.
Salamanca Quarter: The hotel sits on Serrano Street, Madrid's upscale shopping artery, lined with designer stores and fine restaurants.
Puerta del Sol: The city's bustling central square is about a 25-minute walk away, and the metro is closer for quick access.
Prado Museum: One of the world's top art galleries is a short trip from the hotel, as noted by guests.
Serrano, 46, Madrid, Community of Madrid, 28001, Spain
05 — Good to know
Policies & conditions
Hotel details are shown for reference. Final rate terms are confirmed on the partner’s site at booking.
- Check-in
- From 14:00-23:59
- Check-out
- By 12:00
- Cancellation
- Free cancellation on many rates — terms on booking page
- Payment
- Pay-at-hotel available on many rates; final terms at booking
- Pets
- Allowed
- Property
- 90 rooms
06 — Questions
Frequently asked
What are the check-in and check-out times?
Check-in is from 14:00 to 23:59, and check-out is by 12:00.
Is parking available at Icon Embassy?
The hotel offers public parking nearby, but it is not on-site and may incur charges.
Are pets allowed at the hotel?
Yes, pets are allowed and pet amenities are provided.
Does the hotel have Wi-Fi?
Yes, Wi-Fi is available and guests report it works well without extra charges.
Is there a restaurant or dining on-site?
Yes, the hotel has a restaurant and a snack bar, and guests rate the dining very highly.
The bottom line
A stylish, well-located base for shopping-focused trips to Madrid, with strong dining and comfortable rooms. Just be ready to pay a premium and manage parking and check-in times.
8.5Best for boutique style and Salamanca shopping.
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